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Keyword research tutorial – The Best Way To Do Keyword Research

Keyword research has been around since the dinosaurs. Okay, maybe not that long but it has been a main stay of internet marketing for many years. And there is a very good reason why it has always been around; because it is so important!

Keyword research is about finding the right phrases for your website. The right phrases that are going to bring the right traffic to your web site. Without any research you are shooting in the dark and you will have no idea what the internet masses are searching for. Without keyword research you are taking a big risk.

You should keep in mind that the search engines view individual pages as the results so for each page of your website you should target just a few keyword phrases related to your niche, maybe three or four phrases at the most. Your pages need to be laser targeted.

Picking the right phrases

There are keyword phrases and then there are keyword phrases. Picking the right keywords to target is essential for success in any internet venture. The right keywords will allow you to drive valuable traffic to your website with very little effort. The aim is to:

1. Find keywords that are relevant to your website.
2. Find keywords that get lots of searches every month.
3. Find keywords that have little competition.

It sounds very simple but choosing the right keywords is something that every new web business seems to struggle with.

Drilling down your niche

What is a niche? A niche is an area of an area of an area. A niche is a very specific subject. A niche is a set of products inside a wider group of products. A niche is a set of information about a subject that is within another subject area. As a simple example sports is not a niche, it is too wide a subject area to be considered a niche. A niche of sports is football, a niche of football is football boots and a niche of football boots could be Nike football boots….And so on. The further you can drill down your niche and the more detail you can target, the less competition you are like to come up against and the more likely your visitor is to be a valuable visitor.

If you don’t have a niche yet then a good way to find a profitable one is to monitor the adverts on the side of Google. Advertisers that keep advertising week after week are making a profit; if they weren’t then they wouldn’t carry on!

How to find keywords related to your niche

Once you have found your niche you can start looking for keywords related to your niche. A good way to do this is to type your keywords into the Google search bar and note down the web sites that appear on the first page in the results. Keep them in an excel document or notepad maybe. If you know your market then you will probably know other competitors websites, add these to your list of sites. This list will probably be quite big now.

Go to the Google keyword tool:

https://adwords.google.co.uk/select/KeywordToolExternal

Instead of using the keyword field paste the sites into the website field and one by one you can produce a list of all keywords related to that site. This will give you practically unlimited keywords related to your niche and ultimately your site.

Googles keyword tool

Googles keyword tool is a fantastic place to be and is, to be quite frank, priceless. You can search by phrase and you can put as many phrases in as you like.

First you will need to click the advances ‘plus’ sign to get extra options related to location and language. Change these as required and tick ‘include adult ideas’ if that is your theme. As a default the keyword tool does not really show everything that i think you need. You need to click the button that says ‘columns’, this shows what is going to be displayed in the results. I would also tick ‘Estimated avg CPC’ as this can give you an idea of how successful the keyword is. If the cost is high and the competition is high then the chances are there is gold in that phrase.

Start typing in the keywords you gathered and see how many searches there are, you will probably find other phrases that look promising. These values are reasonably accurate but you should keep in mind that you are not going to get all of them clicks! Even the number one result may only get three quarters.

Generate another list of keywords that you consider worth pursuing. Anything over 2000 searches a month is well worth a shot and as time goes on and you get more experienced you can usually spot a winner amongst the results.

Find the competition

The next stage is to check the competition of your list of keywords. You need to go to Google and type your key phrases into the search bar, surround them with quotation marks so we only get exact matches. This can seem quite laborious but it is essential to assess the likelihood of you gaining a first page position. The less results there are the easier it will be to get to the front page. You need to find phrases with less than 200,000’ish results to make your chances better, but the lower the better really.

Use 3 or 4 phrases on each page you create. Keyword density is becoming less and less important in this day and age but a fair splattering of them on the page and a few incoming links will get you fighting off the traffic in no time at all.

Useful free keyword tools:

https://adwords.google.co.uk/select/KeywordToolExternal
http://www.google.com/alerts
https://freekeywords.wordtracker.com/
http://www.keyworddiscovery.com/search.html
http://www.spyfu.com/
http://www.wordpot.com/

February 15th, 2011

Definitions

Collocated Hosting

Collocation means “co-location”. Collocated hosting lets you place your own web server on the premises (locations) of a service provider.

This is pretty much the same as running your own server in your own office, only that it is located at a place better designed for it.

Most likely an ISP will have dedicated resources like high-security against fire and vandalism, regulated backup power, dedicated Internet connections and more.

Dedicated Hosting

With dedicated hosting, your web site is hosted on a dedicated server.

Dedicated hosting is the most expensive option. This option is best suited for large web sites with high traffic, and web sites that use special software.

You should expect dedicated hosting to be very powerful and secure, with almost unlimited software solutions.

Directory of best web hosting resources!

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